It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

Standing out amidst a sea of web designs can be a big challenge in 2019. In fact, some have pointed out that all websites are starting to look the same. Some designers are looking for new ways to visually engage users. Here are some great trends that are pushing the envelope.

While there’s no guarantee that any subject line will work every time, here are some writing rules that can vastly improve your odds of getting those emails opened.

As technology continues to advance, brands must remain on high alert to meet their target audiences where they are. Here’s what you need to know about the future of marketing technology.

It’s 2019. The sun is shining, the birds are chirping and emojis are everywhere. They’re in our text messages, our Instagram captions, our grandmothers’ Facebook comments and — you guessed it! — in our B2B marketing campaigns.

I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!