Category: Digital

Driving Change Through Journey Mapping [Infographic]

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

The future is now: 5 website design trends to help you stand out

Standing out amidst a sea of web designs can be a big challenge in 2019. In fact, some have pointed out that all websites are starting to look the same. Some designers are looking for new ways to visually engage users. Here are some great trends that are pushing the envelope.

How to Write Better Email Subject Lines (And What Not to Do)

While there’s no guarantee that any subject line will work every time, here are some writing rules that can vastly improve your odds of getting those emails opened.

The Future of Marketing Tech [Guest Blog]

As technology continues to advance, brands must remain on high alert to meet their target audiences where they are. Here’s what you need to know about the future of marketing technology.

5 Tips to Integrate Emojis into your B2B Marketing Strategies

It’s 2019. The sun is shining, the birds are chirping and emojis are everywhere. They’re in our text messages, our Instagram captions, our grandmothers’ Facebook comments and — you guessed it! — in our B2B marketing campaigns.

3 Advertising Resolutions for the New Year

I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!

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