Category: Digital

Using Chatbots for Qualified B2B Leads

B2B marketers and sales teams are accustomed to acquiring leads in many ways, including tradeshows, trade media tactics, webinars, emails, gated content and other web-based forms. Another option for both acquiring and even nurturing potential leads that’s not quite as mainstream yet is the utilization of chatbots.

Preparing for the Page Experience Update: What to Know About Google’s Changing Algorithm

Google has announced that their Page Experience algorithm update will launch sometime in May 2021. What exactly should we know about this update and how can we prepare for it? Read on to find out.

B2B SEO Strategy: How to optimize your site and solve your customers’ pain points

No matter what your B2B SEO tactics are, satisfying search intent should be your number one priority. Focus on understanding what your audience needs and then provide the solution that resolves their most immediate pain point. Optimizing for users rather than search engines let’s you design a strategy that attracts more users — before and after the click.

B2B Website Best Practices: What Marketers Can Control

Now that the digital portion of the customer journey is taking up more time and prominence, it’s critically important to build a B2B website with best practices in mind. In this post, we’re going to focus on the best practices that a marketer — not a digital designer or developer — can control to help create a successful digital presence.

How to Improve Your SEO Strategy During COVID-19

Since most of the world is on lockdown, SEO is a winning strategy. Here are three ways to improve your SEO strategy during this time of uncertainty.

A Baby, a Cat and a Hunter Walk Into a Bar

How can creators win the war for our attention? Sometimes even the best and brightest in the business don’t know what will and will not be a success. Let me tell you a tale of the baby, the cat and the hunter.

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