Category: Digital

B2B SEO Strategy: How to optimize your site and solve your customers’ pain points

No matter what your B2B SEO tactics are, satisfying search intent should be your number one priority. Focus on understanding what your audience needs and then provide the solution that resolves their most immediate pain point. Optimizing for users rather than search engines let’s you design a strategy that attracts more users — before and after the click.

B2B Website Best Practices: What Marketers Can Control

Now that the digital portion of the customer journey is taking up more time and prominence, it’s critically important to build a B2B website with best practices in mind. In this post, we’re going to focus on the best practices that a marketer — not a digital designer or developer — can control to help create a successful digital presence.

How to Improve Your SEO Strategy During COVID-19

Since most of the world is on lockdown, SEO is a winning strategy. Here are three ways to improve your SEO strategy during this time of uncertainty.

A Baby, a Cat and a Hunter Walk Into a Bar

How can creators win the war for our attention? Sometimes even the best and brightest in the business don’t know what will and will not be a success. Let me tell you a tale of the baby, the cat and the hunter.

2019 holiday ads, no TV required

Digital ads make it easy for anyone to get attention with a strong ad. In fact, four of the best 2019 holiday ads weren’t found on a TV commercial.

3 Reasons You Should Be Using AI for B2B Marketing

More marketers are turning to AI to streamline their process and get the most out of their analytics. Here are three reasons you should be using AI as your handy multi-tool to construct, adjust and expand your B2B marketing campaigns.

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