A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

We have only two more months until 2019, and if you’re like us, you’re planning ahead. As you look to refuel your direct marketing approach for 2019, here are five quick tips to aid in the planning.

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.

Video marketing is a highly effective endeavor, but the time-intensive nature of its planning and development can make it costly. Justifying that cost means some metrics are more important — and telling — than others.

Keeping a steady pipeline of good visual content challenging and/or expensive. Here’s a list of the top apps for creating engaging visual content that allows you to find ways to reuse and refresh your limited content to make it more engaging.