Category: Digital

4 ways for your marketing to fail in 2010

A few weeks ago, Advertising Age columnist Tim Williams wrote an excellent article about 15 risks that agencies can’t afford not to take. (The link is to a pdf file, as the Ad Age column is now behind a subscription wall.) We’ve been discussing this article here at VantagePoint recently, and it occurred to me […]

Notes from Social Media Panel

VantagePoint attended a Social Media Panel last week…the line was out the door!

’Tis the Season To Be Digital

Christmas is almost a week away, which means holiday greetings are coming in at a steady pace. While I’ve been receiving traditional Christmas cards in the mail, I’ve also been getting digital messages from friends, colleagues and business associates. One email I received contained an image of the entire company, another had the look of […]

Does social media fit the B2B market?

A number of people I’ve talked to recently don’t understand all the fuss around social media. What is it? Why is it growing so fast? Can Twitter help or hurt us? Do we need to do anything? Psychologists say that people remember things presented to them in 3s so, briefly, here’s my take, in 3s:

Would you use your website to advertise for someone else?

Over the weekend I was shopping with my wife for some storage boxes for vacation keepsakes. (Don’t ask. It’s too complicated. The short version is that I like to keep memories from our annual family vacations, but I’m too lazy to bother with trying to create scrapbooks.) We looked at the usual suspects – A.C. […]

Social Media Part III: LinkedIn

Some people call LinkedIn their digital Rolodex, which it can be, but it offers much more. It can also be a tool to help you form business partnerships, research trends, ask questions, form and join groups, follow discussions, and show thought leadership. As a company, you can set up a corporate page, which details the […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics