Category: Digital

Lessons from the Top 10 QSR Twitter Accounts

Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.

Metrics That Matter: Two Over-hyped Video Marketing Metrics

Video marketing is a highly effective endeavor, but the time-intensive nature of its planning and development can make it costly. Justifying that cost means some metrics are more important — and telling — than others.

Inspiring creativity | 10 apps to boost your social media content game

Keeping a steady pipeline of good visual content challenging and/or expensive. Here’s a list of the top apps for creating engaging visual content that allows you to find ways to reuse and refresh your limited content to make it more engaging.

How to Create a Thought Leadership Strategy with Content Marketing

“Thought leadership” may be on the dangerous precipice of becoming a buzzword, disconnected from the strategy and reasoning that helped this phrase rise to power in the last few years. But some rock-star brands continue to exemplify outstanding thought leadership strategy.

The Uncanny Silicon Valley

The Polar Express is the most unnerving film in the last 25 years. I chose my words carefully. I didn’t say the scariest, the most startling or the most cringe-worthy — I said the most unnerving. If you have seen the film or at least the trailer, you know exactly what I mean. Just look at this:

Know your audience: 3 ways to target millennial B2B buyers

Millennials are playing a bigger and more prominent role in B2B buying decisions than ever before. As a millennial myself, I thought I would share some helpful ways you can capture the attention of this prominent audience.

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