Category: Education

Menus in 2017, Part 2 | Death of the diet

The second entry in this blog series on Nancy Kruse’s 2017 menu predictions focuses on the latest trends in dieting, or rather the lack thereof, among today’s diners.

Menus in 2017, Part 1 | Keeping it “clean”

At VantagePoint’s Insight2Impact Foodservice Marketing Summit, renowned menu analyst Nancy Kruse highlighted five major trends she foresees coming to dining in 2017. First up: ingredients and “clean” eating.

Change on the menu at Insight2Impact Foodservice Marketing Summit

Change, from audiences to priorities to the industry altogether, and how best to handle it dominated at VantagePoint’s first ever Insight2Impact Foodservice Marketing Summit.

How to bring your branding “A” game

The basic building blocks of your company’s brand don’t necessarily require a lot of cash but do require knowing (or developing) the answers to several key questions or ideas.

The biggest game-changing restaurant concepts of 2016

The foodservice industry is constantly changing. The key to success is to be an early adopter of trends — or better yet, break the mold completely. These 10 concepts are changing the game in 2016, based on an article from Restaurant Business.

Why video is the must-have marketing essential

We’re in the day and age when people read less and watch more. Your traditional marketing campaigns probably contain some well-rounded collateral, brochures, print and digital media, it would be a huge miss to exclude videos from your next annual marcomm plan — if they’re not there already.

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