Category: Foodservice

7 Ways to Annoy a Foodservice Consultant

We spoke with James Camacho about what manufacturers can do to get on a consultant’s radar — and stay there. Here are seven mistakes Camacho says manufacturers make when trying to get their equipment specified.

Coronavirus and Foodservice | 3 Ways to Keep Customers from Fleeing in Fear

With coronavirus worry on the rise, the foodservice industry may be facing a particular challenge. Here are 3 ways everyone in the food industry can ease fears and communicate how they’re working to keep customers safe.

How To Leverage Customer Success Stories

In the foodservice industry, it can be tricky to know how best to leverage customer success stories. Here are three ideas that have worked for our clients you can make your own.

Foodservice Branding Cheat Sheet: 5 Steps to Stay Both Consistent and Exciting

Strong foodservice branding looks like finding the right place to stand between two polar opposites: Consistent and reliable — or innovative and exciting? This guide will help you decide which direction to take your brand image.

Work With Food? 4 Social Media Mistakes to Avoid

Businesses in the food industry — whether restaurant, hotel, food manufacturer or more — can benefit from focusing on a strong social media presence that takes advantage of food’s inherent appeal. But watch out for these four common pitfalls.

Popeyes Pandemonium: What chicken can teach us about viral content

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. In its wake, we’ve heard plenty of questions around how something “goes viral.” Here’s what you need to know.

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