Category: Foodservice

Aftermarket support and 3 other roles a parts distributor can serve for B2B manufacturers

Working with manufacturers, service agents and end users, parts distributors are an integral “go between” and provide insight among various channel members and end users. We’ve outlined four primary roles parts distributors can play and how they benefit B2B manufacturers.

7 Ways to Annoy a Foodservice Consultant

We spoke with James Camacho about what manufacturers can do to get on a consultant’s radar — and stay there. Here are seven mistakes Camacho says manufacturers make when trying to get their equipment specified.

Coronavirus and Foodservice | 3 Ways to Keep Customers from Fleeing in Fear

With coronavirus worry on the rise, the foodservice industry may be facing a particular challenge. Here are 3 ways everyone in the food industry can ease fears and communicate how they’re working to keep customers safe.

How To Leverage Customer Success Stories

In the foodservice industry, it can be tricky to know how best to leverage customer success stories. Here are three ideas that have worked for our clients you can make your own.

Foodservice Branding Cheat Sheet: 5 Steps to Stay Both Consistent and Exciting

Strong foodservice branding looks like finding the right place to stand between two polar opposites: Consistent and reliable — or innovative and exciting? This guide will help you decide which direction to take your brand image.

Work With Food? 4 Social Media Mistakes to Avoid

Businesses in the food industry — whether restaurant, hotel, food manufacturer or more — can benefit from focusing on a strong social media presence that takes advantage of food’s inherent appeal. But watch out for these four common pitfalls.

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