Category: Foodservice

Popeyes Pandemonium: What chicken can teach us about viral content

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. In its wake, we’ve heard plenty of questions around how something “goes viral.” Here’s what you need to know.

A Guide to POS Marketing in Foodservice Environments

To reach today’s consumers, POS marketing tactics should be both familiar and attention grabbing. Here are a few POS marketing strategies we recommend. 

B2B Product Launches: What Your Reps Want You To Avoid

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

How to Combat Food Myths with Marketing

Food myths can be frustrating to foodservice providers and manufacturers alike. But how to correct such common misconceptions? You can probably guess my answer: marketing.

A Delicious Reminder About the Importance of Research

Research is certainly critical for copywriting, just as in life. Here’s a lesson on utilizing all four “dimensions” of research — and tips for trying a new cuisine.

How two successful restaurants demonstrate their brand through delivery

As convenience becomes more essential to our fast-paced society, the popularity of getting restaurant meals delivered is on the rise. But delivering food out of context of the normal restaurant experience creates some interesting questions related to branding.

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