Social media is a great tool for letting your followers know that you’ll be at a trade show, where to find you once they’re there, what products or services you’re featuring and more. Images are often key to getting those messages to the broadest possible audience, and most of these fall into one of four categories.

Celebrating our 25th anniversary this fall has caused us to look back on the passing of time and various aspects of the company that have grown and changed. As part of the creative team, I’ve been involved in many of the logo changes over the years. Let’s take a look at how our logo has changed.

When it comes to advertising, how something is communicated is just as important as what is being said. You can have the best content in the world, but if your creative assets don’t grab the attention of the target audience, the message will be missed.

Every profession has specialized vocabulary, and graphic design is no different. It would be beneficial to familiarize yourself with some of the more common design terms to keep your projects running smoothly.

What is good design? And what’s bad design? Is there something other than the eye of the beholder that can answer those questions? A VantagePoint artist helps decipher the rules and guidelines of good design.

You’re stumped. You need to design a logo, but the creative half of your brain has just decided to take its summer vacation. No ideas. Zip. Zero. Nada. It’s happened to the best (and worst) of us. So what do you do? Try these 5 shortcuts to see if one of them might help inspiration […]