B2B marketers and sales teams are accustomed to acquiring leads in many ways, including tradeshows, trade media tactics, webinars, emails, gated content and other web-based forms. Another option for both acquiring and even nurturing potential leads that’s not quite as mainstream yet is the utilization of chatbots.

Fresh ideas are the lifeblood for just about every business, whether for your next product or your next marketing campaign. But how do you come up with the ideas you need quickly and effectively? That’s where brainstorming comes in. Whether individually or as a group, there’s no faster way to generate creative ideas than brainstorming.

Here are five B2B customer service best practices for the coming year, focusing on customer relationships and maintaining a balance of delivering on promises while making your customers feel supported.

Is working with an agency the right next step for you or should you expand your internal team? While you debate in-house marketing vs. agency, here are some factors to consider.

Marketing and sales should be symbiotic — both working in harmony with a company’s business objectives. The benefits of B2B marketing can only be realized when marketing leadership and investment work together.

Some might consider loyalty programs to be only a B2C tactic. However, when done correctly, a loyalty program for B2B customers can be an impactful, sales-driving tool that can directly influence the customer experience.