Some might consider loyalty programs to be only a B2C tactic. However, when done correctly, a loyalty program for B2B customers can be an impactful, sales-driving tool that can directly influence the customer experience.

Now that the digital portion of the customer journey is taking up more time and prominence, it’s critically important to build a B2B website with best practices in mind. In this post, we’re going to focus on the best practices that a marketer — not a digital designer or developer — can control to help create a successful digital presence.

Reaching millennials — and convincing them to buy your products — involves marketing strategies that adjust for their generational preferences. Here we look at four innovative B2B marketing tools that can help companies connect with this growing generation of buyers.

During times of economic hardship, your B2B marketing budget is likely stretched as much as possible. You want to employ marketing tactics that will give you “the most bang for your buck,” as they say. Fortunately, there are some adjustments you can make that will help you make the most of what you have and keep your brand top of mind — even in an economic downturn.

Sharp economic downturns like the one triggered by the COVID-19 pandemic can pose significant challenges for businesses of all kinds. But companies that think long-term and continue to invest for the future fare better both during and after the economic crisis.

Since most of the world is on lockdown, SEO is a winning strategy. Here are three ways to improve your SEO strategy during this time of uncertainty.