Here are three ways that every piece of marketing or promotional copy can work harder to engage readers and turn prospects into customers.

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

While there’s no guarantee that any subject line will work every time, here are some writing rules that can vastly improve your odds of getting those emails opened.

Having a booth space at a tradeshow is often a massive investment of time and resources. Use the tips below as a starting point to help your tactical execution maximize your investment.

As convenience becomes more essential to our fast-paced society, the popularity of getting restaurant meals delivered is on the rise. But delivering food out of context of the normal restaurant experience creates some interesting questions related to branding.