More marketers are turning to AI to streamline their process and get the most out of their analytics. Here are three reasons you should be using AI as your handy multi-tool to construct, adjust and expand your B2B marketing campaigns.

How can you create emails that stand out in such an overcrowded space? Here are five changes you can make right now to improve your email marketing.

Here are three ways that every piece of marketing or promotional copy can work harder to engage readers and turn prospects into customers.

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

While there’s no guarantee that any subject line will work every time, here are some writing rules that can vastly improve your odds of getting those emails opened.