When it comes to writing effective copy, trust matters now more than ever. We’re not just telling a story, we’re having a conversation with people — we’re talking, we’re listening and, hopefully, we’re understanding.

It seems like every company, from mainstream to niche, is pairing up with popular figures to help promote their products or services. If you want to try this strategy in your space, one big challenge is knowing exactly where to start. Read on for some steps on how to find and start working with influencers. 

As we’re setting our sights on 2020 goals we’re also looking back at our favorite blogs of the year. Check out our top blogs from 2019.

Strong foodservice branding looks like finding the right place to stand between two polar opposites: Consistent and reliable — or innovative and exciting? This guide will help you decide which direction to take your brand image.

The rise of personalization and targeting is rapidly changing the direct mail landscape, but as we enter a new decade, it’s clear that direct mail still plays an important role in reaching customers and driving sales. Here are four reasons it’s still a viable option for your current marketing strategy.

Every product is unique, but perhaps these B2B product launch ideas we’ve recommended for our clients’ new products can spark inspiration for yours.