Category: News Releases

VantagePoint Marketing Named 2018 Agency of the Year

Contact: Autumn Nicholson
864.331.1296
anicholson@vantagep.com

Greenville, SC – May 30, 2018 – For the tenth time since 2006, VantagePoint Marketing was named Agency of the Year by the Business Marketing Association (BMA) of the Carolinas. This distinguished honor recognizes VantagePoint’s continued dedication to producing outstanding results for its business-to-business clients.

In addition, VantagePoint received 15 project-level awards at the BMA Carolinas’ annual ProAds awards ceremony, held in Charlotte on May 23. Included in the honors were three gold awards, four silver awards and eight bronze awards for projects and initiatives completed for clients Antunes, Ayrking, BMW, Everidge, Milliken Infrastructure Solutions, S&D Coffee & Tea, Saia, T&S Brass, Wayne Farms and for VantagePoint’s internal marketing.

Honored work included animations, tradeshow support projects, direct mail campaigns, websites, advertising campaigns and search engine marketing campaigns.

VantagePoint also received Best of South Carolina, awarded to the highest-ranking submission from the state, for a digital touchscreen tradeshow tool created for client Antunes.

“The ProAds Awards evaluates projects from beginning-to-end, with an emphasis on results,” said Henry Pellerin, VantagePoint president and CEO. “Because of these criteria, we’re honored to be recognized by the BMA Carolinas for the impact we’ve had on our clients in such a wide variety of projects.”

For more information about VantagePoint, visit www.vantagep.com. More information on BMA Carolinas and the 2018 ProAds award winners can be found at bmacarolinas.org.

About VantagePoint Marketing

VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients. Headquartered in Greenville, South Carolina, it is ranked nationally as one of Chief Marketer’s 2017 B2B Top Shops, is a ten-time winner of the Business Marketing Association of the Carolinas’ Agency of the Year award and has been named one of the small/midsized Best Places to Work in South Carolina for five consecutive years. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit www.vantagep.com.

VantagePoint Marketing Hires Two New Administrative Associates

Contact: Autumn Nicholson
864.331.1296
anicholson@vantagep.com

Greenville, SC – March 15, 2018 – VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired two new associates to its administrative staff.

Eileen Stocking has joined the administrative team as a bookkeeper, managing VantagePoint’s accounts payable and receivable. Karen Landreth has been hired as office manager. In this role, she is responsible for day-to-day office operations and procedures, performing receptionist duties, and assisting with human resources.

“Both Karen and Eileen will be key players on our operations team,” said Henry Pellerin, VantagePoint president and CEO. “Eileen’s attention to detail behind the scenes will ensure the company’s success, and Karen’s cheerful attitude is an invaluable contribution to customer experience and company culture.”

Stocking is a graduate of Central Michigan University and brings 18 years of bookkeeping experience to VantagePoint. Landreth, a graduate of North Greenville University and the University of South Carolina, has over 20 years’ experience in compliance, human resources and business management.

For more information about VantagePoint, visit www.vantagep.com.

About VantagePoint Marketing

VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients. Headquartered in Greenville, South Carolina, it is ranked nationally as one of Chief Marketer’s 2017 B2B Top Shops, is a nine-time winner of the Business Marketing Association of the Carolinas’ Agency of the Year award and has been named one of the small/midsized Best Places to Work in South Carolina for five consecutive years. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit www.vantagep.com.

VantagePoint Names Terry Hoelle VP of Foodservice

FOR IMMEDIATE RELEASE
Contact: Autumn Nicholson
864.331.1296
anicholson@vantagep.com

VantagePoint Names Terry Hoelle VP of Foodservice

Becomes Only Full-service Marketing Agency with Certified Foodservice Professional on Staff

Greenville, SC – March 8, 2018 – VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has named Terry Hoelle vice president of foodservice.

In this new role, Hoelle will develop an in-depth channel training program, promote industry relations and lead business development efforts for the agency. Hoelle has participated in and held board positions with several foodservice industry organizations such as North American Association of Food Equipment Manufacturers (NAFEM), National Association of Convenience Stores (NACS), Manufacturers’ Agents Association for the Foodservice Industry (MAFSI) and the International Facility Management Association (IFMA). VantagePoint will leverage Hoelle’s experience with these organizations to bolster its professional development program.

“Terry is an added resource for not only VantagePoint, but our clients as well,” said Henry Pellerin, VantagePoint president and CEO. “Whether developing channel strategies for clients entering new markets or providing key foodservice insights to strategic initiatives, she complements our team’s marketing expertise well.”

Hoelle has over 25 years of experience in foodservice industry, with both operational and sales management experience.

“Every marketing plan VantagePoint develops is rooted in strategy,” said Hoelle. “I’m excited to use my foodservice expertise on the agency side of the marketing equation and add value to VantagePoint’s capabilities.”

With Hoelle on board, VantagePoint is the only full-service marketing agency with a Certified Foodservice Professional (CFSP) on staff. For more information about VantagePoint, visit www.vantagep.com.

About VantagePoint Marketing

VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients. Headquartered in Greenville, South Carolina, it is ranked nationally as one of Chief Marketer’s 2017 B2B Top Shops, is a nine-time winner of the Business Marketing Association of the Carolinas’ Agency of the Year award and has been named one of the small/midsized Best Places to Work in South Carolina for five consecutive years. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit www.vantagep.com.

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