Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.

A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.

With more than two million Twitter followers and counting, Wendy’s is active on social media just like its competitors in the QSR world. On paper, at least, you might assume they’re serving up the same fare as their rivals under the golden arches, the fancy crown or the giant bell — but you’d assume wrong.

With the growing number of options out there, how do you know where to invest your time in social media? Here are seven questions to help you analyze if a channel is a good fit for your company’s social media strategy.

Internships offer students a unparalleled opportunity to see the inner workings of their future industries, but they’re also the way in which business leaders can help train and cultivate the next generation of professionals. Here are 5 tips for a successful internship, straight from the mouth of the intern herself.

If you’re trying to better your social media skills, there’s no reason to run out and buy a “Social Media for Dummies”-style book or pay to attend evening classes. Instead, turn to some of life’s most basic lessons, the ones I find myself repeating to my 2-year-old day in and day out.