Category: Public Relations

Coronavirus and Foodservice | 3 Ways to Keep Customers from Fleeing in Fear

With coronavirus worry on the rise, the foodservice industry may be facing a particular challenge. Here are 3 ways everyone in the food industry can ease fears and communicate how they’re working to keep customers safe.

Lessons from the Top 10 QSR Twitter Accounts

Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.

The Secret’s in “The Sauce” – Recapping McDonald’s recent podcast

A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.

How Wendy’s Is Keeping Social Media Fresh (Never Frozen)

With more than two million Twitter followers and counting, Wendy’s is active on social media just like its competitors in the QSR world. On paper, at least, you might assume they’re serving up the same fare as their rivals under the golden arches, the fancy crown or the giant bell — but you’d assume wrong.

Seven questions to determine if a social media channel is right for your company

With the growing number of options out there, how do you know where to invest your time in social media? Here are seven questions to help you analyze if a channel is a good fit for your company’s social media strategy.

Way beyond getting coffee: How to turn interns into the next generation of marketing pros

Internships offer students a unparalleled opportunity to see the inner workings of their future industries, but they’re also the way in which business leaders can help train and cultivate the next generation of professionals. Here are 5 tips for a successful internship, straight from the mouth of the intern herself.

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