If you’re trying to better your social media skills, there’s no reason to run out and buy a “Social Media for Dummies”-style book or pay to attend evening classes. Instead, turn to some of life’s most basic lessons, the ones I find myself repeating to my 2-year-old day in and day out.

With the addition of content marketing as a key component of company’s communications strategies, the approach to B2B public relations has shifted as well.

If you’re struggling to come up with new ideas for content, it might be time to think a little bit more like ’80s TV action hero MacGyver and find ways to repurpose the things you already have at your disposal.

Whether you’re connecting with your audience through a simple blog or taking advantage of the very latest social media channels, these five content marketing trends for 2017 are worth remembering as you think through what’s best for your long-term strategy.

Social media is a great marketing opportunity, but once marketers open that door, customers expect that they’ll be able to talk directly to us through that very same medium. If you don’t already view social as a two-way street, here are a few tips to get you prepared for the everyday — or even crisis — communication with your audiences.

How do you find quality, relevant content to share on social media? Here are six ways to cut through the clutter and hone in on the valuable content that will keep your readers engaged.