With more than a billion people on Facebook every day, the marketing prospects may seem endless, but successfully curating your B2B company’s Facebook page is part art and part science.

Keeping your customers engaged through consistent content can sometimes be a challenge. Coming up with ideas for that content is a whole other animal.

Content can be insightful. It can be entertaining. It can be helpful. But it can also be hard to come up with.

Beyond pure entertainment, podcasts are also gaining traction as a public relations tool for businesses. Here are three ways you may consider incorporating them into your PR strategy.

From sharing thoughts on recent news or trends to providing helpful insight, blogs are an ideal way to demonstrate expertise and provoke thoughtful, meaningful conversations with users.

Think back to your school days. Chances are there was a topic or idea that was difficult to grasp until it was given context to make it easier to understand. Applying an idea to a familiar situation can help turn an abstract concept into a more concrete one.