Category: Social Media

Social Media Lead Generation: Is It For Real?

Claims of lead generation through social media tend to conjure the same questions and disbelief that one gets when watching a late-night infomercial: “Does that really work? There’s no way that works.”

Social media and trade shows | 4 ways to paint your brand’s picture

Social media is a great tool for letting your followers know that you’ll be at a trade show, where to find you once they’re there, what products or services you’re featuring and more. Images are often key to getting those messages to the broadest possible audience, and most of these fall into one of four categories.

5 Basic Mistakes Companies Make on Social Media

Having a social media profile is not enough. Companies must ensure they are utilizing their social media platforms properly in order to really reap all the benefits they have to offer. If you want to know what not to do, take a look at these five basic mistakes companies make on social media.

Lessons from the Top 10 QSR Twitter Accounts

Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.

The Buzz around Whole Foods’ Recent Social Media Stunt

Whole Foods recently drew attention for its Instagram account’s unique #GiveBeesAChance campaign. Here’s what we can take away from this out-of-the-box social media approach.

Inspiring creativity | 10 apps to boost your social media content game

Keeping a steady pipeline of good visual content challenging and/or expensive. Here’s a list of the top apps for creating engaging visual content that allows you to find ways to reuse and refresh your limited content to make it more engaging.

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