Our perspective at VantagePoint

Graphic Design Trends for 2020

graphic design trends 2020

The kids are back in school, Halloween decorations are in Target — you know what that means? Of course — time to think about 2020 trends! As designers, we never want to be caught on the wrong side of a trend. We *try* to stay on top of what all the cool kids are doing (sometimes with less success than others). Here are five graphic design trends for 2020 that our team is seeing.

1. Fluid motion animation

Rather than simple motion graphics and type that appear on screen, turn or twist, and stop, motion graphics are evolving into a story-like, continuous movement scene, where each portion of the graphic is tied into the next “scene.” This animation for the Confidante Hotel in Cuba is a great example.

2. Color transitions

These combinations of color, once known as “gradients,” are making a strong comeback in a more sophisticated way than the early 90s. It’s not just a red-to-blue gradient, but magenta-to-pink-to-cyan-to-indigo with a hint of orange and teal thrown in at the corners. ISUX features several color transition/gradient examples in their design insight research.

3. Design systems beyond type and color

Intricate systems for brands that include icons, illustration styles and even mascots becoming part of a brand’s look and feel are some graphic design trends we’ve noticed for 2020. Check out this example for cosmetics company Belif.

4. Isometric design

We were using an isometric design technique about 15 years ago for some illustrations simply out of necessity, but it’s now a trend — illustrations, graphics and even general layouts are approached from an isometric perspective, giving a 3D feel without the 3D file size. Here are a few examples of isometric design.

5. Return to serif typography

Serif typography is one of the more prominent graphic design trends for 2020. More than half of the integrated branding programs awarded in the latest Communication Arts Design Annual prominently featured serif type, a significant shift from just a few years ago.

And because trends, by their very nature, can be subjective, here are a couple of other takes on the topic of graphic design trends for 2020:

What graphic design trends have you noticed recently? Leave a comment below.


  • Stephany Ben says:

    Awesome post. The design needs to speak to you target market in a way that is functional, attractive, and professional. Professional graphic designers know which fonts to use and where; they will keep font sizes and colours consistent and ensure the overall look and feel of all your collateral is consistently on brand. At Chilli, our in-house digital marketing experts, web developers, graphic designers and account service teams, sit down and brainstorm to ensure we find the best solution for your marketing. When we create a design for your business, it has been strategically thought out to deliver the message to the correct target audience and fulfil the marketing goal.

  • PahalTech says:

    Great! Thanks for sharing this useful information.

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