Our perspective at VantagePoint

Holiday Inn's human bedwarmers?

 width=According to several news reports, Holiday Inn hotels in London and Manchester, England will be offering a trial of a human bed-warming service. Did they do any market research to see if people actually WANT this?

Apparently, the “warmer” will be fully dressed and leave the bed before the room’s occupant gets in. But it all seems just a bit freaky to me.

There’s the whole stranger’s-hair-on-my-pillow thing. The whole stranger-in-my-hotel-room thing. The whole stand-in-front-of-someone-in-my-pjs thing. Which leads me to the whole “you have GOT to be kidding, right?” thing.

Perhaps I’m a bit on the squeamish side, but I can’t imagine I’m the only one who will have this kind of reaction. Which makes me wonder: how much market research did the hotel chain actually do before introducing this? (Of course, the joke could be on all of us, who are in a way creating the research Holiday Inn wants, and helping them to a great deal of free publicity in the process.)

The moral of my little bedtime story? Make sure that you vet whatever crazy new product idea you have before going global with it, with a little research we like to call a market opportunity assessment. It could save you some frustration, and potentially a good deal of ribbing on a late-night comedy show or two.


  • Job description:
    Holiday Inn is seeking a handful of narcoleptics or exceptionally lazy people to provide new guest service. What made you unemployable in the past has become your calling. Your propensity for inactivity has prepared you well to provide warmth in an otherwise chilly environment. You will be expected to rest in multiple beds and bring them to a temperature conducive to snuggling. If you have a temperate disposition and feel this is a role you could warm to contact us today at 555.555.5555.

    *Due to Holiday Inn’s commitment to the environment, we feel this is a better solution to our cold, guest bed dilemma than an energy sucking electric blanket would be.

  • Well played Natalia. Holiday Inn may be better served promoting stuff like this http://bit.ly/coZCmo, which is buried on their homepage. But what do I know, the bedwarmer idea may take off.

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