Our perspective at VantagePoint

Is Your Annual Plan Gathering Dust?

image ©photosync / Shutterstock.com

image ©photosync / Shutterstock.com

Can you believe it’s already mid-June? MID-JUNE!

It feels like just yesterday we were kicking off annual planning with our clients and now we’re halfway through 2015.

This time of year, it’s easy to be in implementation mode, working through all the marketing projects you vowed to complete without remembering why you’re doing them in the first place. After all, you already developed the strategy at the beginning of the year, right?

Although it may be easier to just keep plowing through, it’s crucial to pause and ask yourself if what you set out to do in January is still the best way to proceed.

By now you’ve likely attended several tradeshows, such as NAFEM or NRA. You also might have participated in your company’s annual sales conference or launched a new product.

The point is, whether you realize it or not, you’ve gained new insights. Your company has grown and changed over the last few months, and this should inform how you finish out the year.

So, now is the time to dust off that 2015 marketing plan. Take a look at your budget and what projects you have left to complete. Do these initiatives still align with your goals? Are there ways to repurpose the remaining dollars in your budget to be even more effective for your business?

And don’t wait — before you know it you’ll be starting planning all over again for 2016.

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