Our perspective at VantagePoint

News Release: VantagePoint Celebrates 20 Years in Business


October 2, 2013

Jayne Ferrer

VantagePoint Celebrates 20 Years in Business
Award-winning B2B agency to mark occasion with gala event

Greenville, S.C. — VantagePoint Marketing, recently named as a Top 20 finalist in the Best Places to Work in South Carolina by the S.C. Chamber of Commerce, will mark its 20th year in business in November of 2013. The full-service, business-to-business marketing, advertising and public relations firm, co-founded in 1993 by CEO and President Craig O’Neal, will celebrate the occasion with a road trip-themed event on October 10th for clients, vendors, former associates and other invited guests.

“Excelling at both client service and creativity was important to us from day one, and it continues to be a guiding principle today,” says O’Neal. “Ours is a company that constantly seeks to improve in every area; even after 20 successful years, we still want to be better at what we do.”

In VantagePoint’s two decades of service, the agency has had four different addresses, including the current location at 80 Villa Road in Greenville, near I-385. But while VantagePoint’s award-winning creative work takes place in Upstate South Carolina, its clients come from all over the country and include accounts such as Berchtold, BMW Manufacturing, Deb Group, Estes, Henny-Penny, Michelin Ag and T&S Brass.

“We look for clients that are a strategic fit based on our knowledge and experience set,” says O’Neal. “I think one of the secrets to VantagePoint’s success is that we stay true to what we are; we don’t try to be all things to all clients. We’re very intentional about our relationships and the type of work we do.”

It’s a formula that has served the agency well. VantagePoint has been recognized with awards such as Agency of the Year (Business Marketing Association/Carolinas Chapter, 6 out of the past 7 years) and National Top Agency in the U.S. (BtoB Marketing Magazine, also 6 out of the past 7 years). Steve Woodington, associate creative director, who has been with VantagePoint since 1998, says, “When people find out I’ve been at VP for almost 16 years, they’re often surprised—I guess because creative people tend to move around a lot. But I had enough work experience prior to joining VP that I know when I’ve found a good place to hang my hat. I count myself fortunate to be a part of Craig O’Neal’s team. We have a reputation for excellence, we deliver, and we have a good time in the process. We’re very much like a family.”

O’Neal agrees. “At the end of the day, it’s really all about using our skills to contribute something positive and feeling satisfied with what we’ve accomplished. If we do that, we can sleep well at night and, hopefully, be around to celebrate again in another 20 years.”

For more information, visit www.vantagep.com.


About VantagePoint

VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients and headquartered in Greenville, S.C. We are ranked nationally on BtoB Magazine’s Top Agencies list, have been honored as Agency of the Year for seven of the past eight years by the Business Marketing Association of the Carolinas, and are sixth on the 2014 list of small/midsized Best Places to Work in South Carolina. Founded in 1993, we take an integrated approach in offering our clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit the company website or Facebook page or follow us on Twitter.

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