Our perspective at VantagePoint

News Release: VantagePoint Growth Brings Staff Expansion and Promotions


April 16, 2013

Jayne Ferrer

VantagePoint Growth Brings Staff Expansion and Promotions
B2B agency going strong as it approaches 20th anniversary

Greenville, S.C. — VantagePoint Marketing, recently named as one of the top business-to-business agencies in the U.S. byBtoB Magazine, has hired one and promoted three to accommodate new clients and opportunities. The company, which has offices in Greenville and Charlotte, is celebrating its 20th year in business in October and anticipates other staff changes in the months ahead.

Meg Ried has been hired as an account executive. Most recently at DNA Creative Communications, where she worked for the past 3 and a half years, Ried graduated from Clemson with a B.A. in communication studies/advertising and a minor in public relations. With special interests in marketing, community service and fundraising, she is active in the Greenville Chamber of Commerce as a member of Professionals United for Leadership and Social Engagment (PULSE) and is a graduate of their Opportunity Greenville program.

“Meg is a terrific addition to our already awesome team,” says Craig O’Neal, CEO of VantagePoint. “She’s proven herself to be ambitious, talented, and conscientious and we look forward to using her strengths for the benefit of our clients.”

Angie McEldowney has been promoted to account manager. A graduate of Ohio University’s journalism program, she has been with VantagePoint since 2011, providing strategic planning and marketing expertise for accounts that currently include Estes Express Lines, HennyPenny, and T&S Brass and Bronze Works.

Andrew Smith has also been promoted to account manager. Smith, a graduate of UNC’s Kenan-Flagler Business School, came to VantagePoint last fall. With particular strengths in the areas of marketing communications and search engine optimization, Smith supports Berchtold, BMW Manufacturing, The Deb Group, and S&D Coffee and Tea.

Collin McElhannon has been promoted to senior account coordinator. McElhannon joined the VP staff in 2012; Google certified in AdWords, he specializes in search engine marketing and research and also provides support for key clients.

“I cannot say enough about the talent and dedication these team members bring to the table,” says O’Neal. “Their can-do attitudes, superb relationships with their clients, attention to detail and industry knowledge make them a tremendous asset to the VantagePoint team, as well as a joy to work with.”

For more information, visit www.vantagep.com.


About VantagePoint

VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients and headquartered in Greenville, S.C. We are ranked nationally on BtoB Magazine’s Top Agencies list, have been honored as Agency of the Year for seven of the past eight years by the Business Marketing Association of the Carolinas, and are sixth on the 2014 list of small/midsized Best Places to Work in South Carolina. Founded in 1993, we take an integrated approach in offering our clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit the company website or Facebook page or follow us on Twitter.

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