Our perspective at VantagePoint

News Release: VantagePoint Marketing Launches New Foodservice Advisory Board and New Website


October 22, 2014

Jayne Ferrer

VantagePoint Marketing Launches New Foodservice Advisory Board and New Website

Greenville, S.C. — VantagePoint Marketing, a nationally recognized B2B agency with a primary focus on the foodservice industry, has launched a new website, www.vantagep.com, and introduced a new advisory board resource for clients. The full-service advertising, marketing and PR company, which celebrated its 20th anniversary last year and is a member of NRA, NAFEM and IFMA, creates integrated, measurable, market-tested solutions for leading foodservice brands such as Henny Penny, S&D Coffee & Tea, Scotsman Ice, T&S Brass, and Unified Brands.

VantagePoint’s new website, designed to highlight the depth of the company’s B2B foodservice experience, features an expanded portfolio of the agency’s award-winning work, case studies and videos detailing successful tactics and strategic insights, client testimonials, a blog and a comprehensive listing of services. It also introduces VantagePoint’s new Foodservice Advisory Board, a unique resource which parlays expertise from six different foodservice perspectives directly to the agency’s clients. Included on the advisory board are independent foodservice design consultant James Camacho, Greenville Health System foodservice director Keith DeMars, Clemson University Executive Director of Housing and Dining Doug Hallenbeck, Johnson & Wales University Dean of Academic Affairs Tarun Malik, restaurateur/entrepreneur Carl Sobocinski and Chick-fil-A Manager of Supplier Sourcing Mike Walpole.

“We are tremendously excited about our new website and the chance to share the collective wisdom of these foodservice industry experts,” says Craig O’Neal, VantagePoint’s president and CEO. “Our goal at VantagePoint is to be the best marketing partner possible for our clients. Knowledge and understanding of the foodservice space is key to that goal, and I believe any B2B entity looking for guidance and growth in this industry will feel confident in our abilities when they see what we have to offer.”


About VantagePoint Marketing

VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients. Headquartered in Greenville, South Carolina, it is ranked nationally on BtoB Magazine’s Top Agencies list, has been honored as Agency of the Year for seven of the past eight years by the Business Marketing Association of the Carolinas, and is sixth on the 2014 list of small/midsized Best Places to Work in South Carolina. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit www.vantagep.com.

Add Comment

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics