A full-service B2B marketing agency with advertising, branding, web design, digital marketing, public relations and social media services

A full-service B2B marketing agency

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What we do

While our B2B focus is narrowly targeted, our portfolio of services is intentionally broad and deep, and integrated for maximum results. No matter the challenge, VantagePoint has both the industry specialization and the integrated capabilities to reach your customers.

Marketing

  • Go-to-market plans
  • New product launches
  • Customer acquisition programs
  • Customer retention programs
  • Channel programs
  • Voice-of-customer research
  • Market segmentation studies
  • Competitive analysis
  • New product concept research

Case study: market research
Case study: product launch

Advertising

  • Communications strategy and copy development
  • Creative development and production
  • Online and print media planning and buying, including programmatic
  • Demand generation programs
  • Search engine marketing
  • Sales tool development
  • Trade show programs

Case study: lead gen campaign
Case study: HR recruiting campaign
Case study: trade show booth
Case study: ad campaign

Branding

  • Brand strategy and architecture
  • Brand positioning and messaging
  • Company, product and service naming
  • Logos, corporate identity and brand standards

Case study: service branding
Case study: product branding

Digital

  • Website creation
  • Marketing automation
  • Email marketing
  • Online training
  • Product animation
  • Video production
  • Search engine optimization

Case study: website launch
Case study: digital sales tool
Case study: website launch

PR/Content/Social

  • Media relations
  • Content marketing
  • Thought leadership programs
  • Trade show engagement
  • Corporate communications
  • Social media management

Case study: thought leadership program
Case study: social campaign
Case study: content marketing

How we do it

Insight.

At VantagePoint, we listen first to understand — then we craft compelling marketing strategies built on the insight we gain. It’s all about capturing relevant viewpoints, leaning on our broad knowledge of your industry, then getting to work on the right solutions.

Ideas.

Strategy-driven ideas are about great creative, yes, but also about moving people to action. We bring a fresh perspective to the table with the goal of shaping attitudes and changing behavior. Only then can real impact be measured.

Impact.

Whether it’s acquiring customers, building a brand or launching a new product, clients define success by the impact of our work. It’s not enough to be noticed and forgotten. That’s why we take a programmatic approach to delivering our clients’ messages in a way that customers will act upon.

What our clients think

“In addition to their competencies across several disciplines, I appreciate the passion their team has for impacting our business. They are a true partner to us.” — Eva-Marie Fox
“Vantage Point has a deep knowledge of the foodservice industry and the B-to-B environment. This allows them to take a strategic approach to not only specific projects but our overall marketing goals.” — Jason Moles
“I enjoy working with this team and feel that they always come prepared to listen and discuss how to make our business better.” — Natalie Swift
“It truly seems like every team member has an interest in our success.” — Chad Harned
“They are focused on results, constantly reviewing ROI of the marketing we’re doing. They want us to succeed. It’s that simple.” — Bill Sanders

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