As B2B marketers, it’s easy to have moments of jealousy toward trendy consumer brands. But there’s no need for the marketing side eye. We’re still marketing to people, just like those consumer brands are, and success is about finding the right balance of creativity and strategy to ensure we’re speaking to their emotions and their more business-focused logic.
Spend a few minutes scrolling through your social media feed or checking your favorite websites. It won’t take long before you realize that advertising is constantly evolving. But rules are meant to be broken, right?
Coca-Cola and Pepsi both have tapped into social movements for ads designed to boost their sales — but with dramatically different results. A look at why it went so well for one and so down-right horrible for the other.
Despite popular belief, small digital advertising spaces are not built for delivering your message to your audience. Instead, marketers are better served to leverage this advertising medium for two distinct purposes.
As B2B marketers are planning for their clients’ 2017 marketing budgets and strategies, they might want to consider how the services they provide are going to continue to fulfill their clients’ future business needs, as well as position the agency to be an appealing choice to prospective clients.
A skyrocketing number of internet users are downloading ad blocking extensions for their browsers, and this can have serious ramifications for digital marketers.