Tag: Advertising

The Value of Something Free or Gaining by Giving

The old freebie. That little something that offers the pungent scent of getting something without paying for it, but can hook and capture the unsuspecting (me, the sucker for anything sparkly or sweet) and even the most tuned-in marketing critic (my wife, who can spot a cheese-laced gimmick trap a mile away).

Creating More Advertising Impact with Creative Placements

At VantagePoint, we work with a lot of clients in the foodservice industry, so many of us keep up with the industry pubs. As I was flipping through FoodService Director, a magazine for non-commercial foodservice operators, a few ads in particular were standing out to me—not only for their design, but because of their actual […]

You might not be ready for an agency if…

As marketing professionals, we talk to lots of companies about their marketing needs. These people usually fall into three camps: 1) Those who want to work with an agency, 2) Those who prefer to go it alone, and 3) Those who THINK they want to work with an agency.

It’s All in the Jeans

With all the great debate swirling around primaries and parties this season, I have become oddly intrigued by a rather unusual issue, one that has absolutely nothing to do with my politics.

A valuable marketing lesson from my lunch

So I decided to go to McDonalds for lunch. I only go a couple of times a month, but I had a coupon for their new 1/3-pound angus burger. And I’d seen an ad on TV. And an ad in the newspaper. Yes, the Mickey-D’s marketing machine was working on me – until it crashed […]

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