Creating content can be hard enough, but figuring out how to measure content marketing efforts adds another layer of pressure for marketers. But it doesn’t have to be so daunting. There are steps you can take to determine the metrics that matter to your business and create a plan to measure them.
When sharing your reports, be sure to watch out for analysis paralysis. Decision makers need something they can understand: less data, more clarity.
I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!
What if a new corporate website didn’t make it into the budget for this year? Consider some of these improvements below on how to improve your website, keeping it up-to-date, user friendly and an impactful marketing tool for your business