Tag: Apple

2019 holiday ads, no TV required

Digital ads make it easy for anyone to get attention with a strong ad. In fact, four of the best 2019 holiday ads weren’t found on a TV commercial.

Taco Bell vs. McDonald’s, “1984” style

It’s no secret that Taco Bell has been gunning for McDonald’s for a number of years, most recently in the breakfast arena. (Last year’s marketing featuring guys named Ronald McDonald got nearly as much free publicity as it did paid media.) Well, Taco Bell is at it again, this time emulating another underdog trying to dethrone the reigning champ.

Branding: Where the Old West Meets Madison Avenue

The term “branding” now means the process of identifying and establishing a company’s persona, but back in the day, it meant applying a red-hot iron to a cow’s backside. The concept is really the same: ranchers branded cattle so people could immediately recognize whom they belonged to; companies brand themselves for pretty much the same […]

A brief rant about image-only emails

It happened again. You see, I keep my email images turned “off” (partially to thwart the leeches that send me spam and ensure that they’ll never know I’m a valid email address). But this time, I received a message from a brand I am enthusiastic about. The subject line piqued my interest. And I opened […]

5 logo design crutches

You’re stumped. You need to design a logo, but the creative half of your brain has just decided to take its summer vacation. No ideas. Zip. Zero. Nada. It’s happened to the best (and worst) of us. So what do you do? Try these 5 shortcuts to see if one of them might help inspiration […]

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