It’s no secret that Taco Bell has been gunning for McDonald’s for a number of years, most recently in the breakfast arena. (Last year’s marketing featuring guys named Ronald McDonald got nearly as much free publicity as it did paid media.) Well, Taco Bell is at it again, this time emulating another underdog trying to dethrone the reigning champ.
The term “branding” now means the process of identifying and establishing a company’s persona, but back in the day, it meant applying a red-hot iron to a cow’s backside. The concept is really the same: ranchers branded cattle so people could immediately recognize whom they belonged to; companies brand themselves for pretty much the same […]
It happened again. You see, I keep my email images turned “off” (partially to thwart the leeches that send me spam and ensure that they’ll never know I’m a valid email address). But this time, I received a message from a brand I am enthusiastic about. The subject line piqued my interest. And I opened […]
I’ve got a problem. My wife and I are shopping for a car, but the brand we have purchased for our last 4 cars (yes, we may have been obsessively loyal) no longer exists. So what brands to consider now? And why? And while I pondered these deep questions, I also began wondering what made […]
You’re stumped. You need to design a logo, but the creative half of your brain has just decided to take its summer vacation. No ideas. Zip. Zero. Nada. It’s happened to the best (and worst) of us. So what do you do? Try these 5 shortcuts to see if one of them might help inspiration […]