Tag: B2B content marketing

Optimizing your B2B marketing budget in an economic downturn

During times of economic hardship, your B2B marketing budget is likely stretched as much as possible. You want to employ marketing tactics that will give you “the most bang for your buck,” as they say. Fortunately, there are some adjustments you can make that will help you make the most of what you have and keep your brand top of mind — even in an economic downturn.

Get a B2B Marketing Boost from Blogging [Infographic]

This infographic shares four ways blogging can help drive your B2B marketing objectives, from boosting social media and search strategies to supporting the customer journey. If you’re looking to improve your marketing efforts, blogging might be the tactic you need. And we have the stats to prove it.

3 Marketing Resolutions You Can Actually Keep

Personal disappointments don’t have to dissuade us from committing to professional improvement this year ― but maybe this time, let’s set goals we know we can accomplish. Here are a few suggestions for “low bar” marketing resolutions to improve your company’s marketing fitness in 2020.

4 Content Marketing Principles for Manufacturers

Manufacturers are leveraging content marketing and thought leadership to promote their products and services with great success. Whether your manufacturing company is new to content marketing or still trying to nail down the fundamentals, you should consider these four content marketing principles.

How to Sustain Your Content Marketing Program? Delegate.

Content marketing can be overwhelming. If there’s one tip I could give you to help sustain your content marketing program, it’s this: delegate.

Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

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