This infographic shares four ways blogging can help drive your B2B marketing objectives, from boosting social media and search strategies to supporting the customer journey. If you’re looking to improve your marketing efforts, blogging might be the tactic you need. And we have the stats to prove it.
Personal disappointments don’t have to dissuade us from committing to professional improvement this year ― but maybe this time, let’s set goals we know we can accomplish. Here are a few suggestions for “low bar” marketing resolutions to improve your company’s marketing fitness in 2020.
Manufacturers are leveraging content marketing and thought leadership to promote their products and services with great success. Whether your manufacturing company is new to content marketing or still trying to nail down the fundamentals, you should consider these four content marketing principles.
Content marketing can be overwhelming. If there’s one tip I could give you to help sustain your content marketing program, it’s this: delegate.
Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.
Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.