Tag: B2B email marketing

How to Write Better Email Subject Lines (And What Not to Do)

While there’s no guarantee that any subject line will work every time, here are some writing rules that can vastly improve your odds of getting those emails opened.

5 Learnings From My First Marketing Automation Campaign

A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

Three reasons copywriting for B2B is different (or not at all)

At its core, B2B messaging should still come from a very personal, approachable place. After all, we’re only human, right?

Infographic: The case for mobile-ready B2B email marketing

With more than half of all email messages opened on mobile devices, being sure your email marketing is mobile-friendly is critical.

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