Tag: B2B marketers

Optimizing your B2B marketing budget in an economic downturn

During times of economic hardship, your B2B marketing budget is likely stretched as much as possible. You want to employ marketing tactics that will give you “the most bang for your buck,” as they say. Fortunately, there are some adjustments you can make that will help you make the most of what you have and keep your brand top of mind — even in an economic downturn.

7 B2B marketing influencers you should be following on Twitter [#MPB2B edition]

Fresh from the recent Marketing Profs B2B Forum, here are seven B2B marketing influencers you should definitely follow on Twitter for key marketing insights and news.

Social Media Lead Generation: Is It For Real?

Claims of lead generation through social media tend to conjure the same questions and disbelief that one gets when watching a late-night infomercial: “Does that really work? There’s no way that works.”

How To Fully Understand the B2B Buyer Journey

There are a number of potential points of influence in the B2B buyer journey, and it’s crucial for marketers to address as many of these points as possible.

Three Marketing Ds That Will Set You Apart | Part 3: Data

Due to an incredible number of technology advancements, marketers can now utilize data like never before to significantly enhance marketing efforts. Data is nearly ubiquitous in business but is particularly poised to support marketers across three stages of customer engagement.

Lessons in Content Marketing from ’80s Action Hero MacGyver

If you’re struggling to come up with new ideas for content, it might be time to think a little bit more like ’80s TV action hero MacGyver and find ways to repurpose the things you already have at your disposal.

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