Tag: B2B marketing trends

3 Reasons You Should Be Using AI for B2B Marketing

More marketers are turning to AI to streamline their process and get the most out of their analytics. Here are three reasons you should be using AI as your handy multi-tool to construct, adjust and expand your B2B marketing campaigns.

5 Tips to Integrate Emojis into your B2B Marketing Strategies

It’s 2019. The sun is shining, the birds are chirping and emojis are everywhere. They’re in our text messages, our Instagram captions, our grandmothers’ Facebook comments and — you guessed it! — in our B2B marketing campaigns.

Social Media Lead Generation: Is It For Real?

Claims of lead generation through social media tend to conjure the same questions and disbelief that one gets when watching a late-night infomercial: “Does that really work? There’s no way that works.”

Deck the Halls with . . . ?

by Jayne Ferrer, VantagePoint PR Specialist The city of Ledbury, England (hometown of poets Elizabeth Barrett Browning and John Masefield, in case you’re interested) has a problem. Facing a serious shortage of cash, they’re having to decide which is more important to their fair city: Christmas lights, hanging baskets, or public toilets. Okay, so at […]

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