It’s 2019. The sun is shining, the birds are chirping and emojis are everywhere. They’re in our text messages, our Instagram captions, our grandmothers’ Facebook comments and — you guessed it! — in our B2B marketing campaigns.
It’s 2019. The sun is shining, the birds are chirping and emojis are everywhere. They’re in our text messages, our Instagram captions, our grandmothers’ Facebook comments and — you guessed it! — in our B2B marketing campaigns.
Claims of lead generation through social media tend to conjure the same questions and disbelief that one gets when watching a late-night infomercial: “Does that really work? There’s no way that works.”
by Jayne Ferrer, VantagePoint PR Specialist The city of Ledbury, England (hometown of poets Elizabeth Barrett Browning and John Masefield, in case you’re interested) has a problem. Facing a serious shortage of cash, they’re having to decide which is more important to their fair city: Christmas lights, hanging baskets, or public toilets. Okay, so at […]
