Tag: B2B marketing

Here we are now, entertain us | A plea for entertaining content marketing

What’s missing from most B2B marketing repertoires is entertaining content. There are two major reasons B2B companies should produce entertaining content: emotional appeal and shareability.

Don’t Let “Thought Leadership” Become a Buzzword: Creative B2B Content Marketing Examples

“Thought leadership” may be on the dangerous precipice of becoming a buzzword, disconnected from the strategy and reasoning that helped this phrase rise to power in the last few years. But some rock-star brands continue to help exemplify outstanding thought-leadership programs.

Know your audience: 3 ways to target millennial B2B buyers

Millennials are playing a bigger and more prominent role in B2B buying decisions than ever before. As a millennial myself, I thought I would share some helpful ways you can capture the attention of this prominent audience.

8 steps and 3 tips for getting the most from annual planning

Getting ready for a new year is a behemoth task for many marketers — and sometimes one that gets pushed until after the ball drops on New Year’s Eve. If planning for 2018 is still on your to-do list as January approaches — or if you just want to have another look at what you’ve already laid out — here 8 steps and 3 tips to inspire fresh thinking and help you prepare for a successful year to come.

The Tech Bus is Coming: 3 Ways B2B Marketers Shouldn’t Get Left Behind

Emerging technological trends in marketing, including marketing automation, artificial intelligence and machine-learning, are becoming more heavily utilized in B2B marketing environments and more critical for marketers to tap in to.

4 Things B2B Companies Can Learn from Publix Holiday Commercials

In the onslaught of Christmas commercials, it’s easy for companies to get lost in the crowd with just another fa-la-la-la message, but some transcend the ribbons and bows to tell a compelling story. Publix stands out as a prime example of how to tap into the meaning behind the season, which it does year after year in its advertising — and B2B companies can learn a thing or two from its heart-touching messages.

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