Tag: B2B marketing

Optimizing your B2B marketing budget in an economic downturn

During times of economic hardship, your B2B marketing budget is likely stretched as much as possible. You want to employ marketing tactics that will give you “the most bang for your buck,” as they say. Fortunately, there are some adjustments you can make that will help you make the most of what you have and keep your brand top of mind — even in an economic downturn.

3 Marketing Resolutions You Can Actually Keep

Personal disappointments don’t have to dissuade us from committing to professional improvement this year ― but maybe this time, let’s set goals we know we can accomplish. Here are a few suggestions for “low bar” marketing resolutions to improve your company’s marketing fitness in 2020.

How To Leverage Customer Success Stories

In the foodservice industry, it can be tricky to know how best to leverage customer success stories. Here are three ideas that have worked for our clients you can make your own.

3 Reasons You Should Be Using AI for B2B Marketing

More marketers are turning to AI to streamline their process and get the most out of their analytics. Here are three reasons you should be using AI as your handy multi-tool to construct, adjust and expand your B2B marketing campaigns.

3 Ways Your Copy Can Work Harder

Here are three ways that every piece of marketing or promotional copy can work harder to engage readers and turn prospects into customers.

5 Tips to Integrate Emojis into your B2B Marketing Strategies

It’s 2019. The sun is shining, the birds are chirping and emojis are everywhere. They’re in our text messages, our Instagram captions, our grandmothers’ Facebook comments and — you guessed it! — in our B2B marketing campaigns.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics