Tag: B2B marketing

Know your audience: 3 ways to target millennial B2B buyers

Millennials are playing a bigger and more prominent role in B2B buying decisions than ever before. As a millennial myself, I thought I would share some helpful ways you can capture the attention of this prominent audience.

8 steps and 3 tips for getting the most from annual planning

Getting ready for a new year is a behemoth task for many marketers — and sometimes one that gets pushed until after the ball drops on New Year’s Eve. If planning for 2018 is still on your to-do list as January approaches — or if you just want to have another look at what you’ve already laid out — here 8 steps and 3 tips to inspire fresh thinking and help you prepare for a successful year to come.

3 B2B Marketing Tactics You Need to Start Using

It’s important to stay up to date on B2B marketing tactics that feel fresh and exciting to keep your audience engaged. Here are three tactics you should start using right now.

4 Things B2B Companies Can Learn from Publix Holiday Commercials

In the onslaught of Christmas commercials, it’s easy for companies to get lost in the crowd with just another fa-la-la-la message, but some transcend the ribbons and bows to tell a compelling story. Publix stands out as a prime example of how to tap into the meaning behind the season, which it does year after year in its advertising — and B2B companies can learn a thing or two from its heart-touching messages.

“B” is not for “boring”: Overcoming a common B2B perception obstacle

As B2B marketers, it’s easy to have moments of jealousy toward trendy consumer brands. But there’s no need for the marketing side eye. We’re still marketing to people, just like those consumer brands are, and success is about finding the right balance of creativity and strategy to ensure we’re speaking to their emotions and their more business-focused logic.

How To Fully Understand the B2B Buyer Journey

There are a number of potential points of influence in the B2B buyer journey, and it’s crucial for marketers to address as many of these points as possible.

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