Due to an incredible number of technology advancements, marketers can now utilize data like never before to significantly enhance marketing efforts. Data is nearly ubiquitous in business but is particularly poised to support marketers across three stages of customer engagement.
Bowling buddies weren’t just talking about the next round of league play down at the lanes in the 1998 cult favorite “The Big Lebowski” — they were sharing life lessons for every situation, including some surprising ones. Here are five pearls of B2B marketing wisdom, as delivered by Walter and The Dude.
Unless you were living under a rock, you heard about the Starbucks Unicorn Frappuccino. The launch and success of the “stunt food” offers a few lessons for B2B marketers when it comes to making waves of their own.
Faced with busy schedules and short attention spans of their audiences, B2B marketers can look to infographics and animations to convey information about complex products or relatively dull features in ways that will grab attention.
They’ve been both innovative and smart. Unwittingly, perhaps, their approach is the perfect example for B2B marketing.
Foodservice marketing can be an especially fickle thing as the needs of consumers change over time, but lessons from this food manufacturer can help the food industry solve its biggest marketing conundrums.