Tag: B2B selling

Coming Out Ahead in a Buyers’ Market: 5 Basic B2B Reminders

My husband and I recently decided to list our house and begin looking for something new. This will be our first time on the sellers’ side of the deal, so we’re in the crux of determining how to come out on top in a buyers’ market. So, in the midst of repairs, staging and number-crunching, […]

Zeroing in on the Zero Moment of Truth

Online research has changed the game in customer engagement. Customers now search and find out about you and your brand well before you try to set up the first appointment. In other words, the “First Moment of Truth” (your first opportunity to manage the customer encounter) has been trumped by the “Zero Moment of Truth” […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics