Claims of lead generation through social media tend to conjure the same questions and disbelief that one gets when watching a late-night infomercial: “Does that really work? There’s no way that works.”

Having a social media profile is not enough. Companies must ensure they are utilizing their social media platforms properly in order to really reap all the benefits they have to offer. If you want to know what not to do, take a look at these five basic mistakes companies make on social media.

Today’s online media, namely social media, is just beginning to hit its stride with live content. These statistics show that social media is not only worth the investment but also why we’ll be seeing much more of it in the near future.

With the growing number of options out there, how do you know where to invest your time in social media? Here are seven questions to help you analyze if a channel is a good fit for your company’s social media strategy.

Instagram is a great platform for seeing beautiful photography around the world or keeping up with your friends from school, but is it a useful platform for B2B? Why, of course! Here are 5 simple ways to use Instagram to promote your B2B company and its products or services:

Through several launches (or re-launches) of clients’ content marketing and social media endeavors, we’ve seen several truths hold fast across the B2B spectrum. These 5 observations can help your brand reach and engage with more customers on social media.