Tag: B2B Social Media

5 ways to use Instagram in your B2B marketing

Instagram is a great platform for seeing beautiful photography around the world or keeping up with your friends from school, but is it a useful platform for B2B? Why, of course! Here are 5 simple ways to use Instagram to promote your B2B company and its products or services:

5 B2B social media truths — and how to make them work for you

Through several launches (or re-launches) of clients’ content marketing and social media endeavors, we’ve seen several truths hold fast across the B2B spectrum. These 5 observations can help your brand reach and engage with more customers on social media.

3 tips for B2B-ers from Facebook’s best business pages

With more than a billion people on Facebook every day, the marketing prospects may seem endless, but successfully curating your B2B company’s Facebook page is part art and part science.

4 Tips for Developing a Successful Social Media Strategy

We bet your company is on Facebook. And Twitter. LinkedIn. Perhaps Instagram. Maybe even YouTube. And we know you plan ahead, finely craft messaging and post to the masses in a strategic, mostly scheduled pattern that bolsters brand equity and supports current marketing initiatives…..No? At VantagePoint, we help many of our clients with their social media channels, and there a few key strategies to adhere to when deciding to start, or even fine-tune your social media process.

Is Social Media Right for Me?

Social media isn’t the right fit for every company. But all too often, companies give in to the temptation to engage in social media simply because everyone else is doing it. For companies and B2B marketers, social media should be viewed as a sales tool — a lead gen mechanism — that can help build […]

What We Can Learn from a Bag of Marbles

Last week, some colleagues and I attended a seminar on social media community development in the B2B space. The event was presented by the Carolinas chapter of the Business Marketing Association (BMA), and the speaker was Ryan Boyles, a social media strategist at IBM. Boyles shared with us the IBM model of social media strategy […]

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