With a new product launch, your brand credibility and potential sales are on the line. Here’s the true cost of ineffective B2B product launches.

Direct mail is alive and well, and there are many ways this tactic makes strategic sense for B2B companies. Take a look at some examples.

Think for a second. What would your brand look like if it had a Tinder profile? Could you make a consumer stop dead in the middle of their feverish left-swipe spree, or would you get swiped into the “meh, maybe next time” category? 

What’s missing from most B2B marketing repertoires is entertaining content. There are two major reasons B2B companies should produce entertaining content: emotional appeal and shareability.

“Thought leadership” may be on the dangerous precipice of becoming a buzzword, disconnected from the strategy and reasoning that helped this phrase rise to power in the last few years. But some rock-star brands continue to help exemplify outstanding thought-leadership programs.

For many B2B companies, full-scale product launches are not something they do frequently. So when it’s time to introduce their newest innovation to the world, the planning phase can be a little overwhelming.