For many B2B companies, full-scale product launches are not something they do frequently. So when it’s time to introduce their newest innovation to the world, the planning phase can be a little overwhelming.

At its core, B2B messaging should still come from a very personal, approachable place. After all, we’re only human, right?

In the onslaught of Christmas commercials, it’s easy for companies to get lost in the crowd with just another fa-la-la-la message, but some transcend the ribbons and bows to tell a compelling story. Publix stands out as a prime example of how to tap into the meaning behind the season, which it does year after year in its advertising — and B2B companies can learn a thing or two from its heart-touching messages.

As B2B marketers, it’s easy to have moments of jealousy toward trendy consumer brands. But there’s no need for the marketing side eye. We’re still marketing to people, just like those consumer brands are, and success is about finding the right balance of creativity and strategy to ensure we’re speaking to their emotions and their more business-focused logic.

Social media allows B2B companies to create personal identities and help form the connections to drive business. This infographic offers facts and tips for B2B companies on accelerating and advancing your social media efforts.

By the time you finish reading this sentence, a new finding about social media or content marketing will be published.