Assuming your customers understand the whys and wherefores of your product can be damaging in B2B, with its complex buying cycles and complicated purchasing decisions. Take a step back, and consider these three steps to becoming assumption-proof.
Assuming your customers understand the whys and wherefores of your product can be damaging in B2B, with its complex buying cycles and complicated purchasing decisions. Take a step back, and consider these three steps to becoming assumption-proof.
An in-depth study of B2B companies’ digital strategies reveals that they significantly trail their B2C counterparts in adoption and implementation of digital tools and initiatives.
The way B2B marketers engage in social media is fundamentally different than B2C because the relationship between the buyer and seller is fundamentally different, but these five tips reflect best practices the two worlds can learn from the other.
They’ve been both innovative and smart. Unwittingly, perhaps, their approach is the perfect example for B2B marketing.
Content can be insightful. It can be entertaining. It can be helpful. But it can also be hard to come up with.
As B2B brands continually refine their application of social media and content marketing, they are also beginning to experiment with, and excel at, brand storytelling.
