Tag: B2B

When is the best time to send a B2B marketing email that will get opened?

Our 20+ years of experience in this industry has taught us many things, one of which is that the buying habits of B2B audiences can sometimes be very different than that of consumers — and email response is one of those habits.

News Release: VantagePoint’s Simrell Certified in Social Media for Business

Andrea Simrell, public relations manager with VantagePoint Marketing, recently completed “Using Social Media to Build Business,” a course presented by the Georgia Center for Continuing Education and the Grady College department of advertising and public relations at the University of Georgia.

Taking Control of Your Content Development

As marketers, we’re very familiar with the growing popularity (and necessity) of content marketing—positioning your company as a thought leader and sharing content of value with your audiences.

The Not-so-distant Future of Virtual Reality in B2B Marketing

From Facebook’s significant acquisition of Oculus VR last year to the more recent introduction of Google’s Cardboard VR viewer, it’s clear that virtual reality, and its acceptance as a viable technology platform, is gaining momentum.

3 Tips for Building Better Relationships

A recent outing to a local foodservice equipment dealer took our VantagePoint team behind-the-scenes to see how many of our clients sell their products through the B2B space. Through our discussion and tour, we left with a great perspective on the symbiotic relationship between dealers and manufacturers, as well as some key considerations on relationships that are easy to forget.

News Release: VantagePoint Promotes Three in Client Services

VantagePoint Marketing has promoted three of its client services associates: Angie McEldowney to Senior Account Manager; Collin McElhannon to Account Executive; and Virginia Vanvick to Senior Account Executive.

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