Millennials, or those born between 1980 and 1993, constitute the largest generation since the Baby Boomers. And as they mature in their careers, they are reaching positions of increasingly greater influence and decision-making responsibility. As a result, understanding their behaviors and preferences is becoming more and more important to B2B marketers seeking to impact their buying decisions.
Each month, the client services department of VantagePoint gathers together to discuss the goings-on of our clients, to share learnings and to receive insights from company leadership and outside sources. Our meeting this past Tuesday was no different. As part of it, we spent about half an hour drilling one of our Foodservice Advisory Board members — James Camacho.
FOR IMMEDIATE RELEASE February 18, 2015 Andrea Simrell 864-331-1277 VantagePoint Adds PR Manager Greenville, S.C. — VantagePoint Marketing has hired Andrea Simrell as public relations manager. She will lead public relations strategies and tactics for several of the B2B marketing agency’s foodservice clients and brings a strong background in public relations, including content development, media relations […]
Raise your hand if you’re already sick of New Year’s resolutions. It’s only mid-January and I am already overwhelmed with the flood of messages yanking me in every direction (mostly towards the gym or the salad bar). And let’s be honest — who really thought I was going to be successful in my vow to maintain a cleaner house?
In marketing, there’s always a rush to capture people’s attention — but sometimes in the midst of that rush, it’s easy to forget what actually needs to be communicated. In the world of B2B, it’s particularly essential to educate as well. Whether it’s a product, service or even a new feature, customers must be properly informed in order to be profitable.
FOR IMMEDIATE RELEASE December 16, 2014 Jayne Ferrer 864-331-1277 VantagePoint Expands Creative Team Greenville, S.C. — VantagePoint Marketing has hired Michelle Getz as an art director. She will be leading design and concepting for two of the B2B marketing agency’s newest foodservice clients. Getz comes to VantagePoint with prior experience as an art director, creative director […]