If your head is reeling over the world of content marketing, don’t shy away from asking what may feel like silly questions. They’re important, and you wouldn’t be the first, or even 10th, to ask them. Here are answers to five of the most common questions we hear from clients .

Last week, some colleagues and I attended a seminar on social media community development in the B2B space. The event was presented by the Carolinas chapter of the Business Marketing Association (BMA), and the speaker was Ryan Boyles, a social media strategist at IBM. Boyles shared with us the IBM model of social media strategy […]