Tag: Blogging

Get a B2B Marketing Boost from Blogging [Infographic]

This infographic shares four ways blogging can help drive your B2B marketing objectives, from boosting social media and search strategies to supporting the customer journey. If you’re looking to improve your marketing efforts, blogging might be the tactic you need. And we have the stats to prove it.

New to Content Marketing? 5 Questions You’ve Been Afraid to Ask

If your head is reeling over the world of content marketing, don’t shy away from asking what may feel like silly questions. They’re important, and you wouldn’t be the first, or even 10th, to ask them. Here are answers to five of the most common questions we hear from clients .

What We Can Learn from a Bag of Marbles

Last week, some colleagues and I attended a seminar on social media community development in the B2B space. The event was presented by the Carolinas chapter of the Business Marketing Association (BMA), and the speaker was Ryan Boyles, a social media strategist at IBM. Boyles shared with us the IBM model of social media strategy […]

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