The tendency (and previously accepted way of doing things) at an equipment show was to bring as much equipment as could fit in the booth to the show and spend the next three days showing everything you’ve got. It’s expected. It’s tired. And one could argue… it’s over.
This year, 14 VantagePoint team members visited the National Restaurant Association Show in Chicago, and we came back filled with new knowledge and observations. Here are 5 of our key takeaways.
A few colleagues and I recently returned from NRA Show 2013, a leading trade show produced by the National Restaurant Association for foodservice professionals. With five clients at the show, we were busy connecting with their teams and customers, but we also carved out time to scope out their competition while walking the floor. Aside […]