Brand identity can sometimes be hit or miss. Here are some hits — and some misses — from recent brand transformations and developments.

Leads are the head, but branding is the neck, and branding can turn the head any way it wants. Here are three tips to make sure your branding supports your lead generation efforts.

Lent is the busiest season for the country’s leading seafood chains, but Long John Silver’s has outlined plans to move forward with a significant “brand transformation” long after the pre-Easter rush subsides.

The brand landscape is constantly changing. Big names rise and fall. It’s a scary brand world out there, especially when it seems like a lot of the affecting factors are out of your control. The good news is that there are practical things you can do to keep your brand fresh, interesting, and ultimately ascendant — all without a major brand overhaul.

The responsibility of creating (or reviving) a brand identity for a client is a daunting one. The agency is faced with the challenge of discovering what makes a company tick and developing a visual identity that encompasses those qualities.