Tag: brand equity

The Good Dishes: Focusing on Who and What Matters Most

was out of the office last week attending the funeral of my grandmother. In her mid-eighties, this woman had survived the Great Depression, raised 5 children and lived long enough to dote on and enjoy 13 great-grandchildren. Over the years, she hosted countless parties and holiday gatherings for huge numbers of people. Her door was […]

Does your customer have equity in your brand?

You bet they do. Customer equity is the sum of the lifetime value of all its customers discounted over time. What drives customer equity? Three things drive customer equity: value equity, brand equity and retention equity. Let’s look at each one of these separately and see how they come together to form customer equity. Value […]

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