Tag: brand positioning

Before surveying your customers, read this

Customer research studies are one of the most valuable ways to provide insight to a brand’s performance. Here are some frequently asked questions on how to best design, administer, deploy and analyze research studies.

Please Pass the Dressing

One of the mainstays of my desktop book lineup is The Brand Gap by Marty Neumeier — a great pick-it-up-and-get-inspired manual for brand strategy (and, incidentally, a very effective cure for writer’s block). Whenever I flip through the first section, I’m reminded of three essential questions that form the foundation of any brand differentiation exercise.

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