Tag: brand recognition

What If Your Brand Were a Tinder Profile?

Think for a second. What would your brand look like if it had a Tinder profile? Could you make a consumer stop dead in the middle of their feverish left-swipe spree, or would you get swiped into the “meh, maybe next time” category? 

The One Cardinal Rule of Branding

Branding is a challenging game — one that garners as much confusion as the rules of rugby. But one rule reigns supreme — consistency is king.

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