Tag: branding rules

Color Psychology behind Bridesmaid Dresses… and Marketing

Understanding color principles, color perceptions and the reason consumers are choosing a certain color can assist in creating your own unique brand essence. Here’s how color psychology might be impacting your brand.

The One Cardinal Rule of Branding

Branding is a challenging game — one that garners as much confusion as the rules of rugby. But one rule reigns supreme — consistency is king.

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