Tag: Branding

3 Vital Questions to Consider During Tradeshow Planning

Tradeshow prep season is upon us. What big picture questions do you need to answer before you get down to the nitty-gritty details? Here are a few of the most critical strategic questions to ponder as you begin planning:

VantagePoint’s Logo Evolution

Celebrating our 25th anniversary this fall has caused us to look back on the passing of time and various aspects of the company that have grown and changed. As part of the creative team, I’ve been involved in many of the logo changes over the years. Let’s take a look at how our logo has changed.

3 Proven Tactics for Reviving Your Brand

The brand landscape is constantly changing. Big names rise and fall. It’s a scary brand world out there, especially when it seems like a lot of the affecting factors are out of your control. The good news is that there are practical things you can do to keep your brand fresh, interesting, and ultimately ascendant — all without a major brand overhaul.

It doesn’t end when the sale is made: Understanding the complete buyer journey

Some brand influence points are easily overlooked when a company’s emphasis is on filling its sales pipeline. However, being more diligent about understanding the buyer journey can have a significant impact on the bottom line by retaining and growing existing customers, increasing the effectiveness of the sales channel, encouraging referrals and more.

Take a Lesson in Laughing at Yourself and Win Big … Or, How Arby’s Rules Advertising

By its own admission, Arby’s develops advertising that is conversational, authentic, funny and bold. And not only are the advertisements playful and fun to listen to, they’re pushing the chain beyond the box with innovative ideas and authenticity across the board, ideas that other marketers can take a lesson or two from.

From blah to blown away: How rebranding breathed new life into this company

A complete rebranding, supported by a comprehensive research project, has enabled this foodservice equipment manufacturer to refine its image and redefine its mission.

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