By its own admission, Arby’s develops advertising that is conversational, authentic, funny and bold. And not only are the advertisements playful and fun to listen to, they’re pushing the chain beyond the box with innovative ideas and authenticity across the board, ideas that other marketers can take a lesson or two from.

A complete rebranding, supported by a comprehensive research project, has enabled this foodservice equipment manufacturer to refine its image and redefine its mission.

We are nearing the end of a full re-brand for one of VantagePoint’s clients, and what better way to make sure we’re doing it right than with a little review of three best practices for branding, exemplified by the optical gurus Warby Parker.

Blue and red logos dominate across well known brands, a color preference that may have multiple meanings and can impact how a brand expresses its unique personality.

B2B companies may not be building a cult-like following, but these lessons from highly successful B2C companies offer instructive brand marketing tips for any business.

As you might have read in Nation’s Restaurant News, Arby’s has a new limited time offer: a venison sandwich. Maybe that makes your mouth start to water or maybe that’s not your cup of tea; either way, there are some best practices that can be gleaned from the launch of this sandwich.