Tag: Branding

Take a Lesson in Laughing at Yourself and Win Big … Or, How Arby’s Rules Advertising

By its own admission, Arby’s develops advertising that is conversational, authentic, funny and bold. And not only are the advertisements playful and fun to listen to, they’re pushing the chain beyond the box with innovative ideas and authenticity across the board, ideas that other marketers can take a lesson or two from.

From blah to blown away: How rebranding breathed new life into this company

A complete rebranding, supported by a comprehensive research project, has enabled this foodservice equipment manufacturer to refine its image and redefine its mission.

An eye for branding | Three best practices from glasses gurus Warby Parker

We are nearing the end of a full re-brand for one of VantagePoint’s clients, and what better way to make sure we’re doing it right than with a little review of three best practices for branding, exemplified by the optical gurus Warby Parker.

Pick a color — as long as it’s blue or red

Blue and red logos dominate across well known brands, a color preference that may have multiple meanings and can impact how a brand expresses its unique personality.

Be an Apple: Branding lessons from marketing’s cult-status superstars

B2B companies may not be building a cult-like following, but these lessons from highly successful B2C companies offer instructive brand marketing tips for any business.

How to create an LTO: What we can learn from Arby’s latest sandwich

As you might have read in Nation’s Restaurant News, Arby’s has a new limited time offer: a venison sandwich. Maybe that makes your mouth start to water or maybe that’s not your cup of tea; either way, there are some best practices that can be gleaned from the launch of this sandwich.

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