Tag: Branding

Branding lessons from my BMW racing experience

Branding with crayons

My youngest son is an aspiring artist and a bit of a pack rat. (I guess the apple doesn’t fall far from the tree.) This convergence of traits, coupled with the every-fall-we-need-to-buy-a-new-box-of-crayons-‘cuz-they’re-only-29-cents syndrome, had led to a huge pile of Crayola crayons in the corner of his room, underneath his easel.

“Look out for that Droid!” – product launch marketing that bombs?

You’ve probably heard that Motorola, Verizon and Google have introduced the Droid phone. By all accounts, it’s a very strong smartphone, with great integration with other Google products (e.g., Gmail, Google contacts, etc.). (Here’s a 16-minute podcast review by local technology expert Phil Yanov.) But the advertising? Well, it’s been all over the map.

5 steps to Transformer-ing your brand

On Saturday, four Transformers came to my door. Of course, they were between the ages of 5 and 10, and it was Halloween, but still. They were there. My oldest son has watched the first movie so many times he knows the dialogue, and he rushed out to pick up the latest movie on DVD […]

Branding lessons from Saturn

It was a sad day when GM announced last week that it was finally pulling the plug on Saturn. When the brand was launched, the company was carefully planned and its marketing orchestrated to create something dramatically different – and it worked (back in the early 90s, at least). What did Saturn do? And is […]

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