Through several launches (or re-launches) of clients’ content marketing and social media endeavors, we’ve seen several truths hold fast across the B2B spectrum. These 5 observations can help your brand reach and engage with more customers on social media.
There are a lot of executives in B2B companies who wouldn’t count themselves among early adopters of social media. Many have educated themselves on how to monitor or connect with their kids on Facebook, and they might post the occasional picture or micro-thought. Some have a Twitter account that goes largely ignored, and most have […]
Twitter. Facebook. LinkedIn. They are all tools in the ever-growing world of social media, but how do these internet-based services play out in BtoB? I’d like to take some time over the next few posts to demystify what they really do and share some helpful tips on how they can impact your business. Twitter Call […]